Privacy Policy
Last updated: November 14, 2025
Introduction
Welcome to Shelfeesh ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our mobile application.
Information We Collect
We collect the following types of information:
- Account Information: Email address, username, and password (encrypted)
- Profile Information: Profile picture, bio, and reading preferences
- Content: Books you add to your library, reviews you write, shelves you create
- Usage Data: How you interact with the app, features you use
- Device Information: Device type, operating system, app version
How We Use Your Information
We use your information to:
- Provide and maintain our services
- Create and manage your account
- Enable social features (following, sharing, recommendations)
- Improve and personalize your experience
- Send important notifications about your account
- Analyze usage patterns to improve our app
- Prevent fraud and ensure security
Data Storage and Security
We use Firebase services (Google Cloud Platform) to store and process your data. Your data is:
- Encrypted in transit using HTTPS/TLS
- Stored in secure, industry-standard data centers
- Protected by Firebase Security Rules
- Backed up regularly to prevent data loss
Data Sharing
We do not sell your personal data. We may share your data only in these circumstances:
- With Other Users: Your profile, reviews, and shelves are visible to other users as part of the app's social features
- Service Providers: Firebase (Google), Google Books API for book data
- Legal Requirements: If required by law or to protect our rights
Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Delete your account and data
- Export your data
- Opt-out of marketing communications
Children's Privacy
Shelfeesh is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe we have collected data from a child under 13, please contact us immediately.
Advertising and Third-Party Services
Google AdMob and Advertising
Shelfeesh displays advertisements using Google AdMob. These ads help us provide the app for free and support ongoing development. Here's what you need to know about how ads work in our app:
Ad Personalization:
- Google AdMob may use your advertising identifier (IDFA on iOS, AAID on Android) to show personalized ads based on your interests
- Ad personalization helps show you more relevant advertisements
- You can opt out of personalized advertising in your device settings:
- iOS: Settings → Privacy & Security → Tracking → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
- Even if you opt out of personalized ads, you will still see advertisements, but they may be less relevant to your interests
Third-Party Ad Providers:
Google AdMob works with various third-party advertising partners to serve ads in our app. These partners may collect and use information about your device and app usage to provide relevant advertisements. Third-party ad providers include, but are not limited to:
- Google Ads and DoubleClick
- AdMob advertising network partners
- Other ad networks authorized by Google AdMob
Information Collected for Advertising:
When you use Shelfeesh, Google AdMob and its partners may collect:
- Device advertising identifiers (IDFA/AAID)
- IP address and general location data
- Device type, operating system, and browser information
- App usage data and interaction with ads
- Crash data and diagnostic information
How Ad Data is Used:
- To serve relevant advertisements based on your interests
- To measure ad performance and effectiveness
- To detect and prevent ad fraud
- To improve ad targeting and user experience
For more information about how Google uses your data, please review:
Other Third-Party Services
In addition to advertising services, we use the following third-party services:
- Firebase Authentication: For secure login and user management
- Firebase Firestore: For data storage
- Firebase Storage: For image hosting
- Google Books API: For book search and information
Cookies and Tracking
We use minimal tracking technologies to maintain your session and improve app performance. Advertising services may use cookies and similar technologies to provide personalized ads and measure ad performance as described in the Advertising section above.
Data Retention
We retain your data for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it by law.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes through the app or via email.
Contact Us
If you have questions about this privacy policy or want to exercise your rights, please contact us at:
Email: privacy@shelfeesh.com